The Meaning of Salutara Explained

What does Salutara mean?

(A close look behind the company name)

First draft

Originally Salutara had a different name. We were thinking about something that would express the fact that we are talking about a platform for medical tourism. Eventually the Startupyard registration deadline made us think faster. And we finally came up with something, and set up a very basic website. We even organised our team T-shirts with printed logos on them. To show determination and commitment before Startupyard final selection day. Nevertheless we somehow sensed it was not just the right name. Not to mention we found out people had a tendency to confuse it with something completely different.

cropped-Salutara_logo

Something way nicer is hatching from the chrysalis

So week after week we spent hours thinking what would be a suitable replacement. We brainstormed, mixed and matched. Also looked for a name with an open .com domain. Trying to leave out the medi and travel gibberish we were aiming at something more poetic. And yet capturing the essence of our endeavor. We searched through antic Greek and Roman mythology, went to a library, read through medical handbooks and finally came up with a list of names that could fit the requirements. Salutara was one of them. After a Skype call with one of our dear mentors in the USA the problem was solved. Thanks Liva!

So what does it mean then?

If you type Salutara into a Google translator and translate from Latin to English you will get the word “wholesome” as a result. Wholesome translated into many languages means healthy or beneficial. A synonym to beneficial is salutary. And that translated for example to Romanian gives you salutara. We could play with these examples for hours. The punchline here is that Latin is the language of medicine. And Salutara is beneficial and salutary both for it’s customers and clinics providing the care. 

Also in many languages derivatives of the word Salutara stand for a greeting or toast. So instead of saying hello and cheers we just simply say “Salutara”. Including our significant others and family members. It will probably never get old. And we will never get too old for that either. So Salutara and have a great day!